How Three Generations Built a Thriving Tile Business

Building a business is hard. Sustaining it across three generations is even harder.

In this episode, Michael Palumbos sits down with the Firkins family of Tile Wholesalers to explore how a one-man tile distribution company founded in 1972 grew into a thriving regional business serving residential and commercial customers throughout New York. Through decades of change, growth, and leadership transitions, one principle remained constant: trust.

Al Firkins shares how he started the company from scratch, Dave discusses expanding into new markets and modernizing operations, Kathryn offers insight into the family dynamics behind the business, and Conor explains what it means to prepare for the next generation of leadership. Together, they reveal how communication, adaptability, customer service, and a commitment to learning have helped the company thrive for more than 50 years.

Whether you're leading a family business today or preparing the next generation to take the reins, this episode offers practical lessons on building a business designed to last.

Next Generation Leadership Succession Planning

"You can't stay in a stable position the rest of your life. You've got to look forward to what's going on in the future."

Firkins Family

Key Takeaways

➜ Trust allowed each generation to grow into leadership.
Al gave Dave the freedom to modernize and expand the business, and Dave is now doing the same with Conor. That trust created confidence and encouraged responsible decision-making.

➜ A thriving family business balances legacy with innovation.
While the Firkins family values the lessons of previous generations, they continually adapt through new technologies, showroom improvements, expanded markets, and evolving customer expectations.

➜ Great businesses are built on service, not just products.
From the company's earliest days, exceptional customer service has been a competitive advantage that continues to differentiate Tile Wholesalers from larger competitors and online retailers.

➜ Leadership transitions happen long before ownership changes.
Both Dave and Conor began learning the business years before taking on formal leadership responsibilities, creating smoother transitions and stronger future leaders.

➜ People drive long-term success.
The family repeatedly emphasized the importance of hiring great employees, listening to customers, and investing in relationships that support sustainable growth.

Guests Appearing in this Episode

Al Firkins
Founded Tile Wholesalers in 1972 after years of industry experience and a willingness to take a leap into entrepreneurship.

Dave Firkins
Second-generation president, helped expand the company into commercial markets, modernize operations, and lead significant growth initiatives.

Kathryn Firkins
Vice President, provides a unique perspective on family relationships, communication, and the trust required to work alongside family members every day.

Conor Firkins
Third-generation leader, shares how he is preparing to guide the business into its next chapter.